IRN-BRU Is On The March for Homecoming!

IRN-BRU is on the march for the Year of Homecoming, as plans are unveiled today (5th August) for the launch of IRN-BRU Can Clan – a phenomenal new clan for everyone who loves IRN-BRU’s from Scotland and around the world.

Set up to celebrate Homecoming and the passion people have for Scotland’s favorite soft drink, the Clan's Chief has been announced as Robin Barr, former Chairman and great-grandson of IRN-BRU’s founder, who is inviting fans to join him and sign up from today at www.irnbrucanclan.com.

Members will be invited to take part in a spectacular ‘Clan Gathering’ at Glasgow Green on 13 September, where they’ll be asked to don their kilts, kick up their heels and perform a record-breaking version of the world–famous Cancan dance!

The event is set to be one of the highlights of Homecoming, with the Guinness World Record Association sending adjudicators to ensure the attempt makes the record books – plus a wide range of free entertainment on the day.



IRN-BRU will also be touring Scotland with their ‘Road to Can Clan’ events, taking the IRN-BRU open top bus to every corner of the country to get Scots practising their Cancan steps in time for the big event.
IRN-BRU Can Clan members can also join in the fun online, and will be invited to create their own unique digital characters – known as a ‘BRUzers’ – complete with IRN-BRU tartan Kilts and customized features, who will dance the Cancan in their thousands on the website.

Robin Barr, IRN-BRU Can Clan Chief commented: ‘Over many years working with IRN-BRU, I have seen the drink's appeal spread far and wide throughout Scotland and across the world. I am delighted that people will be able to come together in Homecoming year and celebrate the drink in a very unique and enjoyable way, and I look forward to welcoming members to IRN-BRU Can Clan and joining them in a really good fun event in September.’

Adrian Troy, Head of Marketing for A G Barr said: ‘We hope that IRN-BRU Can Clan will be fantastic fun and a great way for everyone who loves IRN-BRU at home and abroad to get involved and enjoy celebrating the unique spirit and heritage of the brand. We’re now calling on everyone who loves IRN-BRU to sign up as a member of the Clan and get ready for some fun at our gathering and world record attempt.’

Marie Christie, Project Director, Homecoming Scotland 2009 added: ‘It is only appropriate that Scotland's iconic soft drink IRN-BRU will be joining the Homecoming Scotland celebrations in their own unique style. We are delighted to be working with IRN-BRU to create, not only a new Clan, but also a new world record. With Scots and IRN-BRU fans all over the world, this is a great event that, even if they can't make it home for the Can Clan Gathering, they can still take part in.’

For more information about IRN-BRU Can Clan please visit www.irnbrucanclan.co.uk  or contact Stacey Blevins or Janice Macgregor at Burt Greener Communications on 0141 248 6007 // stacey@burtgreener.co.uk  // janice@burtgreener.co.uk  

Notes to Editors
About Homecoming Scotland 2009 www.homecomingscotland2009.com  
• Homecoming Scotland 2009 is a Scottish Government initiative managed by EventScotland, the national events agency, in partnership with VisitScotland, the country's national tourism agency. The initiative is part financed by the European Union through the European Regional Development Fund.
• Robert Burns is the inspiration for Homecoming Scotland as 2009 is the 250th anniversary of the birth of Scotland’s national poet.
• As well as Robert Burns, Homecoming Scotland events are also celebrating some of the other great contributions Scotland has given the world – golf, whisky, great Scottish minds and innovations, and as the ancestral home to millions of people around the world.
• Homecoming Scotland will engage Scots at home as well as motivate people of Scottish descent and those who simply love Scotland, to take part in an inspirational celebration of our culture, heritage and some of the many great contributions Scotland has given to the world.
• If you would like further information on Homecoming Scotland please contact Gayle Wilson, Homecoming Scotland Communications Manager, 0131 472 2067 gayle.wilson@eventscotland.org